Customer engagement doesn’t have to be between customers and a product or between customers and employees. An active community also adds to customer engagement. Note that clients want to have a connection to brands that they buy at different levels of a sales cycle. This notion rings true especially when large sums are involved, as is the case of a pool service industry. Here are four ways you can use the PoolOfficeManager.com, and other platforms to engage your customers more and build customer loyalty:
Create Useful Content
Be knowledgeable about things that your clients care about then help them learn more about them. If you are using pool software like the Pool Office Manager, offer clients content on your website that helps them learn more about pools like pool choice guides and maintenance guides. Helpful content always finds an audience. Plus your customers are always eager to share it as they increase their visibility through sharing great content as well.
Ask Questions Then Listen For Answers
One effective way you can use to engage your customers is by creating a conducive environment that allows them to share their feedback. This can be effective when this is a space where your employees can access, listen or respond to customers’ opinions. That might involve asking for their input on a new feature or product, or how they feel about the latest change or any casual questions about things they are interested in. The point here is to ask questions that invite interaction.
Think Omni-Channel Engagement
Nowadays, there are many different channels that you can use to increase customer engagement. Offer your clients support on twitter and Facebook without having to leave your help desk. Today, 2.6 billion people are using social media for active communication, so offering customer support to your clients’ needs is extremely important.
Build a knowledge base by offering useful pool maintenance tips and FAQs so customers can get the answer and solutions to their pool problems and not need to contact your support team. This way you’ll empower your customers hence they can resolve their pool issues. This also decreases the number of tickets received by your helpdesk.
Build a platform where clients can interact with each other, with you, and even share with each other insights and tips. Note that how your customers feel about your pool business can influence their decision when they are considering your brand.
Appreciate Engaged Customers
Always appreciate clients who take time to interact and also reward positive behavior. Remember to say thank you whenever customers contact you and offer small bonuses to clients you regularly see interacting with your pool business. This can be in form of a small discount or a handwritten note for their next buy. By expressing appreciation for your clients’ time is a huge way to promote further interaction.
Remember – disengaged customers are not lost forever. By offering these clients the right opportunities to return and even consistently creating new ways that allow them to interact, you can turn this around even for the most disconnected customers. It will only take you one meaningful and positive interaction to win them back and even nurture an ever-growing customer engagement.
