With the world becoming increasingly digitized, the importance of online marketing has become more apparent. The vast amount of data acquired through digital marketing can help businesses gain invaluable insights into their products and services. However, in order to easily access this information, companies have to rely on third parties that often charge high fees.

Blockchain technology is changing all this by making it possible to track online data movement through a secure decentralized network. Through the creation of smart contracts, companies can directly access their customer’s data without having to pay unnecessary fees.

The power for businesses to track and access all information acquired during digital marketing processes is providing them with key insights that are allowing them to make smart business decisions.

Blockchain Technology Digital Marketing

A decentralized ledger system, blockchain technology provides a new level of transparency and security never before seen in digital marketing. Trust between advertisers and publishers is established through a public hash key, which makes it impossible for either side to lie about any numbers or transactions.

The ledger also serves as a time-stamped record that cannot be altered great news to any digital marketing company that may have workarounds in the system to provide some added value to advertisers.

What does this mean for marketers?

Well, blockchain technology will allow them access to more inventory than ever before at scale.

Marketers like you are constantly trying to find new ways to connect with your target audiences, whether it’s through social media platforms, blogs or even email marketing campaigns. However, those platforms may not be entirely secure due to privacy policies that are constantly changing, making it very difficult to connect with your target audience at any given time.

This is where blockchain comes into play to change the digital marketing game.

Marketing has seen many different changes over the years. For example, PPC (pay per click) ads have completely changed how marketers reach their audiences; however, Facebook and Google both have their own platforms and algorithms for marketers to abide by. Both Google and Facebook collect a large sum of everyone’s digital advertising dollars, but that could all change with blockchain marketing.

Blockchain provides the ability to offer transparency into an industry where many believe there is none.

This technology can provide more accurate measurements and report as well as more detailed insights into your audience, which can help you determine exactly who’s seeing your ads and how many people are actually engaging with them.

The best part is because it’s decentralized, there isn’t a third party (or middleman) involved like Google or Facebook controlling the data. The blockchain allows marketers to store their marketing data in the cloud, where they own and control it. This can help give a digital marketing company the ability to invest more money in their campaigns since they’ll better understand what’s actually working and what isn’t.

From an advertising standpoint, blockchain technology can provide incredibly detailed data and help advertisers reach the right people at the right time without all those middlemen involved, which could result in lower prices for marketers.

Blockchain can also be integrated into any given platform to help improve your current marketing strategy without disrupting the entire system. Marketers are constantly trying to find new ways to connect with their target audiences, and blockchain technology can do just that by providing more accurate insights into the people you’re targeting as well as providing a decentralized approach that we’ve never seen before.

However, with great power comes great responsibility — blockchain technology isn’t going to change the world overnight. In order for this technology to be implemented successfully in digital marketing, brands need not only access to this technology but also education on how to use these tools as well as a reliable and scalable platform that supports blockchain-based transactions.

Luckily, many platforms are emerging that will support this new technology and provide the tools needed to take full advantage of it.

Takeaway

With all the changes happening in the digital marketing world, blockchain technology is definitely a trend that marketers need to keep their eye on since it could be very beneficial for their business. Blockchain has the ability to change many different industries from banking to healthcare and now digital marketing, but only time will tell if this is the next big thing or not.