As social media has become the biggest sales channel in the world, professional photography in digital marketing has become the lifeblood of the business. And this is not an exaggeration. To find out why it is so important for the success of companies, check out our post: why is professional photography in digital marketing essential?
An old saying mentions that “a picture is worth a thousand words.” And it’s true. Especially at a time when people don’t have time to read long texts or content, the image is the most effective way to draw the attention of the target audience to the content that the company wants to present.
Besides evaluating pictures in social-marketing campaigns or posting product/service images on the popular social-networking sites on a daily basis, it is crucial that these pictures must be taken by the professionals. Now, you can certainly ask why? Don’t you believe that a quality image done by a professional will attract more public attention that just taking a picture with a smart phone, and simply add it anywhere? Professional photography reveals the truth: your concern towards customers. What could be more dangerous than an unprofessional image? Professional images created by photographers and designers have the differential of offering a well-designed aesthetic according to the business objectives.
Raising awareness is necessary
Sensitizing the target audience and turning these people into customers requires artistic sensitivity. This means using all visual resources so that people can identify themselves or desires the products / services offered by the company. To illustrate the importance of this, just pay attention to the magnificent photos of dishes on Instagram. The more restaurants invest in professional images, the more succulent and irresistible these dishes become in people’s eyes. On the contrary, establishments that link amateur images are unable to attract so much public attention. They tend to lose customers and money.
Professional photography in digital marketing is also indispensable for the company’s website to be attractive. Nothing could be worse for an organization’s image than having amateur or low resolution images on the site. This creates an old-fashioned impression of the company, making it unable to get the desired number of visitors and potential customers. Quality images, texts and videos are essential for people to visit for a longer time on the site, being instigated to learn more about other products and services offered by the company.
Images and psychology
For marketers it is not new that psychological factors are decisive at the time of purchase. Photographers and designers study this subject and know how to use shapes, colors, combinations of images and layouts capable of attracting and retaining customers. Amateur images however will never have the same effects as a professional. 100% of the companies that achieve great results in the daily prospecting of customers have invested in professional photography services in digital marketing, standing out from the competition.
Have you ever stopped to think about your company’s images on the website, social networks and ads? If not, then it is time to think the right.