The most appealing, well-designed website is little value if it is not found in search engines (like Google and Yahoo). For this reason, the SEO aspect of your website to search engine optimization should not be underestimated. Even though the search engine algorithms are not completely transparent, we know for a fact some of the significant factors that will affect a website score.
There are over 200 factors that should be optimized for a website to be ranked perfectly. In addition to the on-page factors, backlinks also play an important role so that search engines can assess the relevance of websites.
On Page SEO
On-page SEO is the optimization of the content on the website. However, not only do the texts and the number of keywords in the texts play a role, other SEO factors such as the meta description, meta headings (H1, H2), the loading time of the website, the responsiveness of the website for mobile devices, also play a crucial role in deciding a website’s ranking.
What is the First Step in SEO
As a first step, it is important to carry out an analysis of the current situation, taking into account the desired keywords. As part of the as-is analysis, almost 200 aspects of your website are analyzed so that the website ranks better on Google after the underlying SEO recommendations have been optimised.
- Google not only includes the content on the website for the ranking, but also evaluates how relevant the website is compared to other websites. To do this, Google takes a look at the website’s backlinks. Backlinks are the links that refer to a page. It is plausible that Google includes backlinks in the ranking, after all, a page that is referred to often have to be more relevant than a page that is not popular.
- Nevertheless, Google differentiates between qualitative and non-qualitative backlinks. So it is by no means advisable to buy backlinks for SEO. Google penalizes sites that have purchased backlinks (Google Penalty).
- A good SEO agency would support you in reaching more potential new customers through higher Google rankings, by employing long-term SEO strategies.
Transparency and reporting
First of all, get detailed information about all the planned measures and strategies which your agency plan to use. What means and approaches does the SEO agency use? It is better to ask too much than too little.
Let the SEO agency explain everything to you in a simple and understandable way. Monthly reporting on all measures taken should also be factor worth considering. The cooperation between your company and the SEO agency should be characterized by consistent updates and exchanges.
Take note of SEO agencies costs
Since search engine optimization is an ongoing process that requires time and specialists, the costs are correspondingly high. You should always approach a particularly cheap SEO agency with scepticism. It is also important to be careful with SEO agencies that offer fixed package prices. They might be using simple unrefined SEO strategies such as backlink purchases.
Firstly, search engine optimization cannot be reduced to building backlinks and secondly, every company needs customizedstrategies for each client that require different budgets.
Compare the SEO Agencies
There are various portals, which the SEO agencies can enlist themselves. If you have found a suitable SEO agency, compare it with the others. Perhaps the agency has already gained experience in your line of work or has worked with a competitor?
You can also find testimonials about the work of the search engine marketing agency. Also, don’t forget to google your SEO agency. In this way, you can find out how it presents itself in your field, the search engines.For more information about search engine optimisation and digital marketing, you can visit https://theleadingsolution.com/services/seo/ to find out more.