We live in a digital age where technology is thriving and advancing almost every second. It’s no wonder then that we have finally started making the most out of AI (Artificial Intelligence).
This isn’t some far-away future concept; chances are you’re already using AI on a daily basis simply by communicating with Siri, Alexa, or Microsoft’s Cortana, for instance. Therefore, AI has already entered our lives in many ways and it’s only natural to utilize this technology when it comes to improving business performance as well. Most notably, the role of AI in project management is not a small one.
What Exactly Is AI?
AI stands for Artificial Intelligence, which is a technology that imitates human intelligence by processing natural language patterns and utilizing machine learning for improved input and output. This is an umbrella term that incorporates all software that works based on machine learning meant to recognize and understand different kinds of input in order to deliver a valuable and constructive output.
AI is programmed by a human and then continues to utilize logic-based techniques to further grow and learn by gathering data constantly.
As the technology is completely based on robotic actions and a pre-programmed set of rules, AI doesn’t have to think too hard, worry about emotional implications, or take a rest; it’s a perfect assistant that can work 24/7.
AI and Project Management
To make it clear from the start, AI cannot replace humans when it comes to more nuanced tasks, and as such, it most definitely cannot act as a project manager on its own. It requires human aid in order to proceed with automation and make things easier for the parties involved in the project; nothing more and nothing less.
That said, the benefits of this technology are numerous, especially when it comes to bettering the workflow and improving customer service.
Delegate Repetitive Tasks to AI
Every business has to deal with repetitive and rather tedious tasks on a daily basis. Instead of letting the staff waste time on that, it’s possible to automate these processes with AI technology so that the actual employees can focus on their jobs properly.
This is especially useful in project management where professionals don’t have to bother themselves with actions that take them away from brainstorming and delivering adequate solutions to potential problems.
Utilize Data for Improved Predictions
AI holds great power when it comes to gathering large amounts of data. Not only that but with all that data at your disposal, project management can get a clear insight into previous industry trends and customer behaviour in order to make more calculated predictions that are guaranteed to yield more effective results.
That said, every single project within the realm of digital marketing can be instantly improved upon.
Improve Business Practices with Better Customer Service
One of the biggest uses of AI technology is conversational AI. Essentially, these are chatbots that can be programmed in various ways to ease communication between the company and the consumers. More importantly, it’s a great way to remove all of the distractions and detours within the sales funnel.
To put it simply, an AI chatbot can respond to customer queries while at the same time gathering data about the customer. This allows the chatbot to answer questions in a matter of seconds and keep the entire communication tailored and customized to the individual. As such, the customer can be led straight to the end of the funnel with a greater chance of conversion.
Analyse the Risks and Resources
The role of project management is to deliver the most effective projects with the maximum use of available budget and resources, and minimal risk of failure. Again, this is another important aspect where AI can help. As mentioned, gathering previous data also allows AI to calculate the best course of action while taking into account potential concerns, budget limitations, unforeseen occurrences based on previous projects, etc.
There’s no need to keep track of the resources on your own. The project management team can proceed more efficiently with optimized resource allocation and scheduling thanks to the smart use of AI technology.
There are many useful tools that utilize the power of AI technology in order to streamline and generally improve business processes. As one of the core departments for modern-day companies, project management can effectively save time, effort, and money while levelling up the performance simply by utilizing the knowledge of machine learning.
