Imagine yourself in an unfamiliar town, looking for a place to dine. You search for a restaurant on your phone, locate one, and visit their website — but the menu is a PDF that is small, difficult to read, and doesn’t fit well on the phone screen. What are your options now? You go back to Google to look for another restaurant with a functional website.

The objective of this simple example is to demonstrate how important it is to have a mobile-friendly website no matter what industry you’re in, how big or little your company is, or what type of customer you serve.

The accompanying image provides helpful hints and suggestions for running a mobile site that draws in customers, keeps their interest, and encourages them to interact with your brand. It covers the key differences between mobile and desktop website design, as well as additional in-depth information on advanced strategies that a business may use to obtain a competitive advantage. The material will be handy to any startup or even a well-established corporation that wish to enhance traffic and conversions on its mobile website.

Teams should understand the importance of having a mobile-friendly website design in addition to having a great website to keep clients and prospects happy (search engine optimization). Google began including mobile-friendliness into its page-ranking algorithm in recent years, and its impact is growing. Because a growing number of consumers prefer to use their phones instead of a traditional computer, Google is being proactive. This is especially true for on-the-go local searches. Because Google doesn’t want to upset its users by boosting bad mobile websites in its search results, expect rankings to become more dependant on mobile-friendliness as time goes on and mobile Internet access becomes more prevalent.

For more information on how to make a mobile-friendly website, keep reading.